I can't tell you how many times I've walked into a Dollar Tree and walked out with bags full of stuff. It's almost criminal how inexpensive their everyday products are, but I'm not complaining.
The need for Dollar Tree has gone beyond necessity, it is a staple in the average household. With products ranging from crafts to groceries to party supplies & so much more, this company can stand up to the best retailers out there. I find myself shopping more at Dollar Tree than I do at Walmart. With more and more discount retailers driving their customers away by raising prices, Dollar Tree has never wavered.
Recently, I found an article at www.walletpop.com that helps to put it all into perspective. An article on BNET earlier this year suggests that, despite the best efforts of retailers like Aldi and Walmart to entice lower-income consumers to spend more in their stores, dollar stores are proving a worthy rival.
People who started shopping at Dollar Tree and 99-cent Only Stores out of necessity, are continuing to frequent them even as the country emerges from the recession. Consumers seem to be buying more everyday needs such as food, dish soap and paper towels in dollar stores and they drop by more often. According to the Business Week article, a number of factors have contributed to the continuing prosperity of dollar stores.
*Rising gas prices are causing consumers to stick closer to home, rather than make long drives to big box stores.
*Dollar stores are drawing shoppers by stocking more name brand products. For instance, Dollar Tree & Family Dollar now carry more food, health and beauty aids and paper products. They've added more than 100 grocery items in the last quarter, including Prego pasta sauce, Kraft foods, A1 Steak Sauce and Smucker's jams.
*One analyst says that dollar stores have the advantage of being located close to where the lowest income families live.
Personally, I think dollar stores will continue to thrive because now that people have realized how much money they save on necessities, why would they want to go back to paying full price? Just as an example, you can get two greeting cards for a buck, as opposed to $3 or $4 at a card shop. The consistency of the prices is a big draw, too, especially at Dollar Tree and 99-cent Only Stores where you know you'll never pay more than $1 for any one thing. And many of us find it a fun shopping experience. Dollar stores are constantly getting in new merchandise, so you never know what you might find. I love a good treasure hunt, don't you?
Personally, I think dollar stores will continue to thrive because now that people have realized how much money they save on necessities, why would they want to go back to paying full price? Just as an example, you can get two greeting cards for a buck, as opposed to $3 or $4 at a card shop. The consistency of the prices is a big draw, too, especially at Dollar Tree and 99-cent Only Stores where you know you'll never pay more than $1 for any one thing. And many of us find it a fun shopping experience. Dollar stores are constantly getting in new merchandise, so you never know what you might find. I love a good treasure hunt, don't you?
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